Demographics
Today’s wide spread popularity of dog events is a direct reflection of the growth in consumer spending trends over the past several years. According to America Pet Products Manufacturers Association and their 2007-2008 National Pet Owners Survey:
- 63% of U.S. households own a pet (71.1 million homes).
- 40% of U.S. households own a dog (44.8 million homes)
- There are 74.8 million pet dogs in the U.S.
- 40.8 billion was spent on pets in the U.S. in 2007, representing a consistent growth pattern in the industry
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